Last updated on 15 March 2025
This Privacy Notice explains how Zehnlabs, LLC (the “Company”, “we”, “our”, or “us”) collects, uses, and discloses personal information about you when you use our website zehnlabs.com (the “Site”), mobile applications (apps), and/or other products or services that refer to this Privacy Notice, attend our conferences or events, receive our newsletters or emails, or participate in a survey or study (collectively, the “Services”).
Please read this Privacy Notice carefully before you start to use the Services. BY ACCESSING OR USING THE SERVICES, YOU ACKNOWLEDGE THAT YOU HAVE READ AND ACCEPT THIS PRIVACY NOTICE. If you do not want to agree to this Privacy Notice, you must not access or use the Services.
The Services are intended for general audiences. In accordance with the Children’s Online Privacy Protection Act (COPPA), we do not knowingly collect personal information from minors under 13 years of age.
When you engage with the Services, we may collect personal information you provide to us. This information may include:
We may obtain personal information about you in connection with the Services from our affiliates (e.g., when you purchase or use our Services bundled with the products or services offered by our affiliates), service providers, business partners and other third parties (such as social networking services with which you engage, or, if applicable to you, the third party provider of your subscription (e.g., your employer or educational institution)), or publicly or commercially available sources. Such information may include:
If you log in with or connect a third-party social networking service (e.g., Facebook, X (formerly known as Twitter), Instagram) with a Service, or share our content via a third-party social networking service (e.g., Facebook, X, Instagram), we may obtain information about you, such as your user ID and/or username and other data you have permitted those third-party services to share with us consistent with your privacy settings on the applicable third-party service. When you access the Services through social networking services or when you connect the Services to social networking services, you are authorizing us to collect, store, disclose, and use such information and content in accordance with this Privacy Notice.
We may collect certain information through automated means (such as cookies, web beacons, web server logs, pixels, and other similar technologies) through your use of the Services. Such information may include:
For more information on the various types of automated means we use to gather information, please see the section titled “Information about Cookies” below.
The Company, or our service providers acting on our behalf, may use personal information collected from and about you for the purposes set forth below:
This may include to:
This may include to:
Certain features on the Services give you an opportunity to interact with us and others. These features include collaboration tools, community forums, chats, creating community profiles, rating, tagging, and commenting on content. If you choose to use these features, any information you choose to share (such as your name, user name, email address, picture or image, likes, status, or comments) becomes public and can be used for purposes over which we have no control. We are not responsible for any information you choose to submit and make public through these features.
If you choose to submit suggestions, ideas, enhancement requests, recommendations, or other feedback in connection with the Services (collectively, “Feedback”), the Company may use such Feedback to improve the Services or its business. You will not receive any compensation for any such Feedback.
As described in this Privacy Notice, we, as well as our third-party service providers, may obtain information about your online activity to provide you with advertising about products and services tailored to your individual interests. We also engage third party online advertising companies, advertisers and ad networks to help target our messaging to visitors through interest-based and contextual means. These third parties may collect information about your activities on the Site and other websites or apps. These third party ad networks may use this information to show you advertisements on the Services or other third-party websites and apps that may be tailored to your individual interests. This information also helps us track the effectiveness of our marketing efforts.
To the extent required by applicable law, we will obtain your consent before using your information for interest-based advertising. To learn how to opt out of online interest-based advertising (or, as it may be called in some jurisdictions, targeted advertising), please follow the instructions in the section titled “Your Choices and Rights”, below.
The Company may use your personal information as we believe to be necessary or appropriate in order to detect, identify, investigate, protect against, and prevent fraud and other unlawful activity, claims, and other liabilities; secure, protect and defend the privacy, safety, or property of the Company and the Services, and the Company’s affiliates, employees, agents, and users; comply with and enforce legal requirements, including laws outside of your country of residence, relevant industry standards, contractual obligations, and our terms of use and other policies; and respond to inquiries from third parties, including inquiries from law enforcement authorities.
The Company may anonymize or de-identify personal information to provide our affiliates and third parties with aggregated data reports showing anonymized information and other non-personal information.
We may share your personal information with our affiliates for the purposes described in this Privacy Notice, including to support the provision of the Services to you and for each company’s marketing purposes (with your consent if required by applicable law). Users who visit our affiliates’ sites or receive our affiliates’ services should still refer to their separate privacy policies, which may differ in some respects from this Privacy Notice.
In addition, as the Company is part of a larger group of companies, it may be necessary for the Company to share personal information so that such affiliates may carry out their legal, regulatory or contractual responsibilities or coordinate or implement business plans, logistics or operations, including to enable you to sign in to our affiliates’ sites and apps, as appropriate, through a single sign-on; to help detect, investigate and prevent fraud or other illegal activity; monitor users’ access to our network for the purpose of maintaining network security and preventing cyber-attacks, unauthorized access, inappropriate use of data, corporate espionage, hacking and system breaches; and protect and defend the rights, interests and safety of the Services, our affiliates, and our and their employees, contractors, agents and customers.
If your subscription or other access is provided in whole or in part by your employer, educational institution or other third party, we may share with them information about your access to and use of your subscription or other product or service, including for access through educational institutions, your name and email address.
We may share your personal information with our service providers that provide services to us or to you on our behalf (including to process payments, fulfill orders or deliver subscriptions; send email or Text Messages on our behalf, analyze, measure, and improve the Services); and allow for the backup and protection of your information (e.g., utilizing cloud-based services to archive/protect data). We do not share your personal data obtained through Text Messages with third parties for their marketing purposes.
We may share your data with our business partners to provide you with sponsored (or co-sponsored) services or programs that you participate in, such as conferences, events, contests, sweepstakes or other promotions (“Sponsored Services”). These Sponsored Services may be hosted by the Site or on a third party business partner’s site or service. The business partner’s use of your information will be governed by its privacy notice.
We may disclose information to protect and defend the rights, interests and safety of the Site and the Services, our affiliates, and our and their employees, contractors and agents; and to protect the security and safety of our users of the Site and other Services, including when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss.
We may disclose personal information to law enforcement authorities or other government officials, or otherwise to comply with our legal requirements: if we are required to do so to comply with subpoenas, court orders, legal process or other law enforcement or other government measures, and to comply with other legal obligations; to protect and defend the rights, interests, and safety of the Services and our users, our affiliates and our and their employees, contractors, and agents; and to protect the security of our Services (including when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss). We may also disclose information if we believe disclosure is necessary or appropriate in connection with an investigation of suspected or actual fraud or illegal activity.
We may share your information when you log into or connect the Services with a social media service account. The Services may also offer you the ability to share information to a social networking site (e.g. Facebook, X, Instagram), by using integrated tools (e.g, the Facebook “Like” button). To control this sharing of information, please review and adjust your privacy settings for the relevant social network. The social networking service’s use of the shared information will be governed by its privacy notice.
We may disclose personal information to a third party (and/or its advisors) in the event we sell or transfer all or part of our business or assets (including in the event of a merger, reorganization, dissolution, or liquidation) to such third party, or engage in discussions to do so.
The Company uses a combination of administrative, technical, organizational and physical measures to safeguard personal information in our possession against accidental, unlawful, or unauthorized loss, theft, use, disclosure, or modification. We make reasonable efforts to ensure a level of security appropriate to the risk of the processing, taking into account the costs of implementation and nature of the processing of personal information. However, no data transmission or storage, or use of the Internet, can be guaranteed to be 100% secure. If you think your interaction with us is no longer secure, please immediately notify us of the problem by contacting us as provided in the “Company Contact Information” section below.
We offer you many choices and you may have certain rights in connection with the personal information we collect about you.
You may ask us to remove your information from our marketing mailing lists by changing your account settings through the appropriate link on the Site’s account settings page. You may also unsubscribe from our marketing mailing lists by following the “Unsubscribe” link at the bottom of each email. However, even if you unsubscribe from our marketing communications, we may still need to send you communications related to your use of the Services and account-related information.
If you have installed a mobile app and you wish to stop receiving push notifications, you can change the settings either on your mobile device or through the app. You can opt out of Text Message alerts at any time by following the instructions in the Text Message you receive.
You have choices about whether cookies or similar technologies are placed on your computer or mobile device. For more information, please see the section titled “Information about Cookies” below.
You may also choose to opt out of our use of your personal information that we or our third-party partners collect about your activities to provide you with tailored advertising about products or services of interest to you. To learn more about how to opt out of such interest-based advertising, please see the section titled “Information about Cookies” or visit the consumer opt-out pages at DAA or NAI.
You may change the privacy settings for our mobile apps by accessing and updating privacy settings and permissions within the mobile app or on your mobile device.
Under applicable law, you may have certain rights to access, review, update, correct inaccuracies in, and/or delete your personal information in our custody and control, which you may seek to exercise, by submitting a request here or by contacting us as specified in the “Company Contact Information” section below.
For security purposes, we will seek to verify your identity – in part by requesting certain information from you – as part of our process. For instance, you may need to provide your name and email address. For certain types of requests, we may also need to ask you for additional information to verify your identity. Once we have verified your identity, we will respond to your request as appropriate.
You may have the right to access, correct or update your personal information. Additionally, online subscribers and registered users may access their personal information online by signing into their accounts and visiting the appropriate account management sections of our websites. Please note that if you have subscribed or registered for more than one of our Services, you may need to update your information for each separately.
Where you have provided your consent for our use of your personal information, you have the right to withdraw your consent and we will apply your preferences going forward.
Under certain circumstances, you may have the right to request that we delete your personal information. If you wish to delete the personal information we hold about you, please let us know and we will take reasonable steps to respond to your request in accordance with applicable legal requirements. Certain information may be exempt from such requests under applicable law. We may also need to retain certain types of information so that we can provide the Services to you. If you ask us to delete your personal information, you may no longer be able to access or use our Services.
The Services may also be linked to sites or apps operated by third parties (including our affiliates), and may carry advertisements or offer content, special offers, functionality, games or applications developed and maintained by third parties, using iframes, tools, or plug-ins (“Linked Services”). These Linked Services may use automated means to collect information about you and your use of these features. Some of these Linked Services may be co-branded with our logo, even though they are not operated or maintained by us.
Linked Services are not owned or controlled by us and are not subject to the terms of this Privacy Notice. We do not control third-party technologies or services and your use of such Linked Services is governed by the privacy notices of such third parties. Such third party’s use of any information you share is governed by the third party’s privacy notice. We are not responsible for the privacy practices or the content of any other website or service. If you choose to visit those websites or use their services, you do so at your own risk.
The Company, and our service providers, may collect information by automated means when you visit, access, or use the Services that link to this Privacy Notice. We may collect information through cookies, web beacons, pixels, server calls, server logs, JavaScript, and other tracking technologies (collectively, “Cookies”) to deliver and improve the Services, and to display relevant content, products, services and advertising. Our use of Cookies may involve the processing of personal information (i.e., any information relating to an identified or identifiable individual, such as IP addresses, or other online mobile identifiers).
Your personal information may be stored, transferred to, and processed in any country where we have operations or in which we engage service providers. These countries may be outside your country of residence, including the United States, and may have different data protection laws than in the country in which you initially provided the data. Applicable laws in the United States and/or other countries may allow the courts, law enforcement and national security authorities to access your personal information when in such country.
If you are a user located outside the United States or the country to which your information may be transferred, you understand (and, as permitted under applicable law, consent to) having any personal information processed in the United States or such country. When we transfer your data, we will protect that data as described in this Privacy Notice.
In some cases, we may use an unaffiliated payment service to allow you to purchase a product or service or make payments (“Payment Service”). If you wish to purchase a product or service or make a payment, in such a case, you may be directed to a Payment Service webpage. Any information that you provide to a Payment Service will be subject to the applicable Payment Service’s privacy notice, rather than this Privacy Notice. We have no control over, and are not responsible for, any Payment Service’s use of information collected through any Payment Service.
Some browsers or other tools include “Do Not Track” (DNT) features which, when turned on, send a signal to websites you visit indicating you do not wish to be tracked across websites over time. However, since no technology standard for DNT signals has been developed or adopted to date, the Services do not currently respond to DNT signals.
From time to time, we may change our Privacy Notice to reflect changes to our privacy practice and services. If we modify the Privacy Notice, we will update the Effective Date and the changes will become effective as of the date we post such Notice. We will notify you of any material changes by posting a prominent notice on our Services indicating that we have updated this Privacy Notice or by other appropriate means, such as email through the email address you most recently provided to us. We encourage you to review our Privacy Notice periodically to ensure that you remain informed of changes that may have occurred.
To ask questions or comment about this Privacy Notice and/or our privacy practices, please contact the Company by filling out this form.
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